When assessing the shortcomings of today’s Internet, many Web3 proponents point to user identity management as one of the most important.
Big websites and social media giants organize their users’ data into silos that they actually own. Users often have little or no say in how these companies collect, store and even distribute this data. Unstoppable Domains Inc.’s connection with Unstoppable takes many of blockchain’s user features and brings them to online identity management.
“What we’re building is really user-first,” said Charlie Brooks (pictured, left), business development at Unstoppable Domains. “So if you think about traditional SSO, you are the product. When you use their product, they sell your data and they track everything you do. Connecting with Unstoppable not only handles authentication, but also the sharing of data.
Brooks and Michael Williams (right), chief product officer at Unstoppable Domains, spoke with John Furrier, host of theCUBE, SiliconANGLE Media’s live streaming studio, during the Unstoppable Domains Partner Showcase Event. They spoke of the democratization of Internet users in the wake of Web3, NFTs and decentralized identities. (*Disclosure below.)
Give Internet users more control over information
NFT-based domain names are ERC-721 tokens that are immutable and cannot be changed, revoked, changed, or deleted without user permission, Brooks explained. Using a set of credentials, a user can log into the services they use and also decide what information those places can access and share.
“As you move between platforms, everything can be tied to your existing domain,” Brooks said. “You don’t go to a new site, enter their ecosystem and provide all this information over and over again – and not really understand how your data is being used and where it’s stored.”
There is also the problem of artificial identities, such as bots and deep fakes. “When I think of Amazons and Yelps around the world, there are all these bots are all these horrible fake reviews,” he added. “There’s a lot of gamification going on it really creates a lot of noise.
Login with Unstoppable uses NFT domains to authenticate login sessions. Since crypto transactions are unique and verifiable, the user is cryptographically proven to be who they claim to be. The product combines the ease of use benefits of the current Web2 standard with the advanced security and privacy benefits that come with Web3, according to Williams.
UD’s vision for the future of the internet
Unstoppable Domains is all about data portability, according to Brooks. The company envisions a future where most applications are decentralized and users are not beholden to companies operating centralized servers.
The company works hand-in-hand with developers on integrations, training on how the technology works, and even grants.
“We have an application submission page where applications can contact us, even apply for a grant,” Brooks said. “We have a grant program to help developers get started, provide them with resources to work with us, and integrate some of our technology.”
Along with end-user interest in the possible benefits of NFT domains, companies are also exploring ways in which they can leverage these benefits.
“A many companies contact us to get their domain,” said Brooks. “And then we can have a longer conversation about some of the other integrations and ways we can collaborate. »
Here’s the full video interview, some of SiliconANGLE and theCUBE’s coverage of the Unstoppable Domains Partner Showcase Event. (*Disclosure: TheCUBE is a paid media partner for the Unstoppable Domains Partner Showcase event. Neither Unstoppable Domains, the coverage sponsor of theCUBE event, nor other sponsors have editorial control over the content of theCUBE or SiliconANGLE.)