A prestigious international annual awards program recognizes the best marketing, advertising and sales technologies worldwide
Oakbrook Terrace, Ill., Aug. 11, 2022 (GLOBE NEWSWIRE) — Verisk’s consumer identity management business, Infuserannounced today that it has been selected as the winner of the “Best Contact Database Company” award in the fifth annual MarTech Breakthrough Awards program hosted by MarTech Breakthrough, a leading business intelligence organization that rewards the best companies, technologies and products in the global marketing, sales and advertising technology industry today. In 2021, Infutor’s Total Consumer Insights was selected as “Best Contact Database Solution” in the MarTech Breakthrough Awards program. To improve data integrity for insurance and other considered purchasing categories, Verisk (Nasdaq: VRSK) completed its acquisition of Infutor earlier this year and is in the process of integrating Infutor, Jornaya and Contact State as Verisk Marketing Solutions. Verisk Marketing Solutions can deliver unique and differentiated value to CMOs, marketing teams and their partners.
“We are thrilled to be among the winners of the MarTech Breakthrough Awards once again,” said Zora Senat, Chief Commercial Officer of Verisk’s Infutor. “As the integration into Verisk Marketing Solutions progresses, we will continue to expand our strategic alliances, innovate our product line and secure new growth opportunities for brands, agencies, platforms and publishers to instantly access the most complete, accurate, and privacy-compliant consumer data and insights exactly when they need it.”
As a leading contact database company, Infutor provides real-time consumer profile and contact database solutions that help insurers and financial institutions sell complex and highly regulated consumer services. Infutor’s ability to accurately identify consumers before, during, and between inbound and outbound engagements helps brands determine the right message to deliver to each consumer.
At the heart of Infutor’s success are its first-to-market solutions that combine over 30 years of rich, historical consumer data with hundreds of unique data assets, 100 million daily updates compiled from Deterministic, authoritative and authoritative data from multiple privacy and security compliant applications. sources. This sophisticated contact database gives marketers unique access to customer profiles related to demographic, life stage and purchase propensities, enabling personalization throughout each consumer’s journey.
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work and success in a range of categories related to marketing, sales and advertising technology, including marketing automation , market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted over 2,950 nominations from over 18 different countries around the world.
“While consumer data has fundamentally changed the way marketers reach new customers, engage in real time, personalize messaging and more, the reality is that to fully leverage the power of consumer data ‘consumer identity, marketers need access to the right tools,’ said James Johnson. , Managing Director of MarTech Breakthrough. “Infutor is tackling this problem head-on, helping brands solve their biggest challenges with data, without the inherent challenges of big data. Congratulations on winning another MarTech Breakthrough award – this time as our pick for “Best Contact Database Company”.
Part of Verisk Marketing Solutions, Infutor is the expert in data-driven consumer identity management and identity resolution. Infutor is uniquely focused on giving brands instant access to the most complete and accurate consumer information, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor is consistently recognized by Crain’s Chicago and Built In Chicago as a Best Place to Work. Founded in 2003 and acquired by Verisk in 2022, Infutor is headquartered in Oakbrook Terrace, Illinois. For more information, visit infutor.com.
About Verisk Marketing Solutions
Verisk Marketing Solutions, the business unit of Verisk (Nasdaq: VRSK) that provides data solutions to marketers, was created in 2022 through the integration of Infutor, Jornaya and Contact State. Combining identity resolution and consumer intelligence solutions with unique market behavior insights and the highest industry standards for data security and privacy, Verisk Marketing Solutions delivers differentiated value as as a key data partner for CMOs, marketing teams and publishers. For more information, please visit verisk.com/likelihood-marketing-solutions.
About MarTech Breakthrough
Part of Technological breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is dedicated to business, product and people excellence in marketing, advertising and sales technologies. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including Marketing Automation, AdTech, SalesTech, Marketing Analytics, CRM, Marketing content and social, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
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